From functionality to intelligent home decoration

2022-07-22
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With the change of consumer demand, home decoration hardware is increasingly diversified in function, and is developing in the direction of decoration and intelligence. However, when choosing hardware in the market, it is often found that imported hardware occupies the high-end consumer market and brand market. It is urgent for domestic home hardware enterprises to get rid of plagiarism and OEM production and take the road of independent branding

with the change of consumer demand, home decoration hardware is increasingly diversified in function, and is developing in the direction of decoration and intelligence. However, when choosing hardware in the market, it is often found that imported hardware occupies the high-end consumer market and brand market. It is urgent for domestic home hardware enterprises to get rid of plagiarism and OEM production and take the road of independent branding

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hardware accounts for 10%-20% of the cost of decoration materials

“ I didn't expect that home decoration hardware would be so expensive. I always thought it could be done with only a few hundred yuan ”. Xiao Yong, who has just joined the decoration family, recently encountered trouble. Xiao Yong's new house is a one bedroom house with more than 50 square meters. After careful calculation, he set the cost of decoration materials at about 30000 yuan. Unexpectedly, in the process of purchasing materials, he found that he spent more than 3000 on household hardware such as door locks, hinges, handles, etc., an expenditure he had not estimated, “ It seems that the original budget of 30000 is certainly not enough &rdquo

“ This overspending phenomenon is common among first-time decorators ”, Designer Bo told reporters that in modern home decoration, people tend to invest more financial and material resources in the selection of large items, and often ignore the selection and budget of some inconspicuous hardware accessories. Generally speaking, if it is a simple two bedroom house with less than 100 square meters, choose medium-priced hardware, and the hardware cost basically accounts for 10%-20% of the cost of the whole decoration materials, and this cost can no longer be compressed. The blog suggested that consumers should choose high-quality household hardware such as faucets, door locks, hinges, etc. when decorating. A small hinge determines whether a door can be opened flexibly for a long time

it is understood that household hardware can be divided into general and special categories according to settings. The former includes hinges, hinges, slides, etc., and the latter includes bathroom hardware and kitchen accessories. Among them, hinges, slides, hinges and locks are used more frequently in life, so they are more important. In recent years, due to the continuous improvement of consumer demand, there is a greater demand and higher requirements for hardware accessories. Take the furniture industry for example, the quality and grade of furniture are largely reflected in the selection of hardware accessories. The inconvenience of using furniture is largely caused by the improper selection or lack of hardware accessories of furniture. As the industry saying goes: “ As long as there are corresponding hardware accessories, very complex multifunctional furniture can be made& rdquo; Zhao Zhijun, chief representative of glass hardware China, said in an interview with reporters that hardware accounted for 5% of the value of furniture, but the operating comfort accounted for 85%. We can see the importance of hardware in furniture

beyond functionality, increasingly decorative and intelligent

in the past, home hardware emphasized its mechanical properties, rust prevention, moisture resistance, fatigue performance of moving parts and other qualities. Today, home decoration is increasingly demanding personalization and integrity. Furniture hardware should not only meet the above functions, but also have a bright decoration and integrity matching the overall home decoration style. Take the most common pull handles for example. At present, in addition to stainless steel pull handles, there are black, bronze, chrome, pearl nickel and transparent paint in the market. In terms of shape, there are European, Chinese, conventional, abnormal and so on, which can meet the diversified needs of consumers

intellectualization is also a major development trend of household hardware. Zhao Zhijun of glass hardware said that home life is becoming more and more important to individuals, and the requirements for home comfort are also getting higher and higher. Now the lazy lifestyle that people hope requires hardware to be more and more humanized and intelligent. This is more obvious in the cabinet industry, where the use of hardware reaches 35%. For example, the electronic intelligent extraction introduced in the field of high-end cabinets abroad has achieved cabinet “ No handle ” The simple design of the cabinet realizes the “ Hair trigger ”. The use of new damping and slide rail realizes strong load, no rebound and no leakage of cabinet drawers, and prolongs the service life of damping and slide rail. In the integrated bathroom design, bathroom accessories with automatic water temperature regulation, card locks, automatic doors, inductive switches, etc. have also begun to enter people's lives, providing necessary conditions for the development of smart home

say goodbye to imitation and OEM and take the road of independent brand

Hardware plays such an important role in home furnishing, but the domestic high-end home hardware market and the brand market with higher profits are mostly occupied by imported hardware enterprises. During the market visit, the reporter found that the hardware accessories of furniture and cabinets of major well-known brands are basically covered by imported hardware enterprises such as Blum, heitisch and other European enterprises, and the use of hardware accessories from Germany or Italy has become the biggest selling point of furniture next to plate

liguohua, Secretary General of the cabinet Professional Committee of the all China Federation of industry and commerce, told reporters that in previous years, domestic household hardware enterprises “ Outward ” The trend of development is relatively obvious. With the vigorous development of domestic household industry such as cabinet and bathroom industry, most enterprises begin to pay attention to the broad domestic market, and the transfer of export to domestic sales has become the focus of enterprise strategic development. Zhang Dongli, President of China Hardware Association, pointed out that although there were many enterprises in the industry at that time, due to low cost and fierce competition, most enterprises relied on reducing the price of products to obtain the market. In this way, the profits of enterprises fell to a very low level, basically only to a state that could maintain production, but it was difficult to make money, resulting in low product prices, low added value and low profits, In this way, enterprises do not have enough funds to maintain sustainable development, enterprises cannot make progress, and the industry is difficult to improve, resulting in the invincibility of the superior and the survival of the inferior. Enterprises do not have enough funds to ensure that the design and technological content of products cannot be improved. Copying and accepting orders from overseas enterprises has become the ultimate choice for enterprises to survive. This will inevitably lead to the absence of domestic hardware in the high-end market

with the development of the market, household hardware enterprises are deeply aware of this, “ In the future, our goal is to deeply intervene in the domestic medium and high-end market, and we are already doing research& rdquo; A hardware manufacturer who has been doing OEM production for a long time believes that many domestic enterprises are very excellent in product quality due to long-term export or OEM for foreign capital& ldquo; The key is to change the previous practice of emphasizing production and neglecting brand, and strengthen brand management ability and corporate image strategic awareness, so as to achieve due market position& rdquo;

low price competition, imitation and OEM production are limited to a certain historical stage. With the development of the industry and the upgrading of competition, improving the technical content of products, owning independent patents and designs, and paying attention to brand building and marketing are the best choices for the long-term development of enterprises. Mr. huanghonglong, CEO of Haoshanghao International Group, which launched gold handle and diamond handle, believes that the hardware industry is gradually entering the vision of consumers from invisible brands

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