On March 3, 2014, more than 300 dealers of Magnolia Wallpapers gathered in Beijing for a dealer conference entitled "ignite dreams and achieve brilliance"
on March 3, 2014, more than 300 dealers of Magnolia wallpaper gathered in Beijing for a dealer conference entitled "ignite dreams and achieve brilliance"
this conference analyzed the current development of China's e-commerce, proposed innovative operation modes and common development plans, and actively explored o2o e-commerce operations, aiming to achieve a win-win situation among enterprises, dealers and consumers, and make the brand bigger and stronger
looking at the development of e-commerce in China, the momentum is still rapid. In the third quarter of 2013, the transaction scale of China's online shopping market reached 450 billion yuan, an increase of 42.4% year-on-year. Under the good situation of e-commerce market, the joint boycott of offline stores seems a little inadequate. In the face of such a situation, poverty will change, and change will be flexible. From boycott to cooperation, o2o e-commerce mode has become an opportunity for change
o2o (online online online store offline offline experience) is a win-win model for opening up online and offline cooperation. Magnolia wallpaper entered e-commerce for two years, and its online sales increased rapidly. In 2013, the sales of Magnolia wallpaper on e-commerce platforms doubled compared with 2012, with a year-on-year increase of 217%. This growth data makes dealers very optimistic about the profitability of the e-commerce industry. In addition, Magnolia wallpaper distribution areas are all over China, and the realization of o2o will bring more convenience to consumers. In addition, too wide channels will lead to inconvenient management of enterprises themselves, resulting in different prices and mixed authenticity. O2o mode is convenient for enterprises to carry out data management, and channel control is more simplified and clear
this dealer conference established o2o operation planning. It is not only a win-win situation for enterprises, dealers and consumers, but also an innovation of Yulan Wallpapers' own operation mode
Magnolia wallpaper, as an old brand that has been focusing on wallpaper for 30 years, is also a leader in the industry. This daring business philosophy leads the trend of scientific, technological and environmental protection in the industry, keeps pace with the times in the operation mode and enterprise development, and is at the forefront of the industry